The Changing Fashion Trends Of Fashion - 905 Words

The changing fashion trends The fashion industry is in a constant state of flux. What is in vogue today can easily become stale tomorrow. From the moment that one collection is launched, the fashion designers start thinking about the next line. The major fashion weeks like Paris fashion week or Milan fashion week determines the fashion trends of a particular season. Once the fashion weeks come to an end, stores all over the world start launching collections that are inspired by them. What is trendy this summer will definitely not be trendy next summer. Fashion industry has two primary phases according to the natural seasons. Thus we have the spring collections and fall collections. The trends are set according to the requirements of the season. If tubes are trendy in the summer, trench coats are recommended for the fall season. Likewise, skinny had been the hot trend last summer, but this year the trend is about casual loose clothes. One saw an abundance of skinny dresses, tops and pants the year before will find loose clothes like maxis and culottes dominating the shelves this spring. The spring line has been launched a few months ago only yet people are fashion experts are already predicting the vogue of next year. Here are some of the trends that are going to rule the ramps next season. Raw coast: Raw coast sees a remarkable shift to minimalism in fashion. Long ago fashion designers had ditched the opulent for the basic and minimalistic. Raw coast will take thisShow MoreRelatedThe Relationship Between Fashion and Lifestyle1723 Words   |  7 PagesThe relationship Between Fashion and Lifestyle To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other placesRead MoreThe Importance of Fashion in the Modern World897 Words   |  4 PagesFashion is something that keeps on changing and because of its change, fashion effects our lives nearly in every aspect like language, furniture, homes, cars, clothes, food and many other things. There are trendsetters and trend followers with different degrees of adaption but here trend is a broader term pertaining to style design, deriving from cultures, social, or many other factors of which fashion is a manifestation. Fashion has become one of the most i mportant aspect of life in today’s lifeRead More1920s Fashion Essay1036 Words   |  5 Pages1920s Fashion In the 1920s, fashion trends were the shorter low-waisted dresses and revealing styles worn by flappers. With their short-bobbed hairstyles and cloche hats, down to scarves and stocking with bold. The 1920s fashion strikes the design era for fashion by having change in the women’s fashion. The fashion changed and characterized the women in the 1920s, as they called it the roaring twenties the women started gaining their free rights and independence. Fashion for women had a positiveRead MoreThe Impacts of Fast Fashion and Technology on the Fashion Industry1431 Words   |  6 Pages This essay will discuss Fast Fashion and the Impact of Technology. I will focus on the different levels of the market, the effect of fast fashion on fashion design, how copying effects high end designer brands and the impact of technology on the fashion industry. There are three different sectors in the fashion industry. These are Haute Couture, Prà ªt- à  -Porter (Ready to Wear) and High Street (Mass Market.) There is a huge difference between the three sectorsRead MoreChanging Consumer Based Fashion Industry1443 Words   |  6 PagesWhen examining the ever changing consumer based fashion industry, man-made societal standards, generalized attitudes towards sustainability, and overall environmental awareness effect consumer decisions. From an economic perspective, looking at the opportunity cost of clothing quality, supply of produced clothing, and demand for a new found sustainable market give the fashion an industry an opportunity to grow into a more sustainable venture. As social media grew with the advancement of technologyRead MoreWhat Influences The Fashion Trends?1564 Words   |  7 PagesTopic: What influences the Fashion Trends? Background/History: Every Generation generates their own style, something that distinguishes them from past generations. Just like people individually, we are all unique in our own way and have characteristics and traits that set us apart from another individual. No one wants to be someone else or no one wants to look like another which is why we initiate our own style that fits us as a whole. This is what happens in fashion. As new generations are broughtRead MoreFashion Styles Of The Fashion Essay1326 Words   |  6 PagesWhen people think of fashion, no one thinks about all the genres that come with fashion from the clothing to the designers, fashion has many genres. One genre, in general, is style. Some may call themselves grunge or preppy. There are many fashion genres that people wear, from classic, chic, western and goth. These genres in fashion give a pathway to what people were wearing in previous years like for an example, the 90’s were grunge, and the 70s were bohemian. They also give people the feeling toRead MoreFlappers, Conservativism and Changes in Fashion1103 Words   |  4 Pageshave been many fads and changes in the fashion industry. From cloche hats in the early 1900s, to big hair in the 1980s and to the low rise of jeans of the present day fashion still continues to evolve with the way society changes. The Merriam-Webster dictionary defines fashion as, a popular way of dressing at a particular time or among a particular group of people. Throughout history, fashion has been changing. Whether it is a group wanting to make a fashion statement, or a change in society’s viewsRead MoreFashion And The World Of Fashion1087 Words   |  5 Pages The world of fashion is always changing and new trends are always emerging. The ways by which trends and fashion news are communicated to the public has evolved as technology advances. Before television and the internet, it was difficult for designers, photographers, and fashion brands alike to spread word about the latest in fashion to a large mass of people. With the help of modern technology, fashion has made its mark in the world by appearing on television networks, online blogs, social mediaRead MoreThe Fashion Of Fashion Blogs1530 Words   |  7 Pagesï ¼Ë†Introductionï ¼â€° This essay will argue that fashion blogger became one of the Fashion icons in this generation. At the beginning of the essay, I will explain the purpose of use fashion blogger as the topic; introduction of the society environment will be given as a support to identify the influence of fashion bloggers. After that fashion blogger’s historical and background will use SWOT analysis to conclude the e nvironment of blogger, then I will discuss how blogger relate to fashion marketing with example. (Purpose)

Positive Effects of Colonialism - 1311 Words

INTRODUCTION Colonialism is a system in which a state claims sovereignty over territory and people outside its own boundaries; or a system of rule which assumes the right of one people to impose their will upon another. During the nineteenth and twentieth centuries, rich, powerful states, including Britain and other European countries, owned third world colonies. ‘Third world’ originally referred to countries that did not belong to the democratic, industrialized countries of the West (the First World) or the state-socialist, industrializing, Soviet Bloc countries (the Second World). This paper uses specific third world examples to summarize the main positive impacts of nineteenth and twentieth century colonialism, when colonial powers†¦show more content†¦At the same time, the improvements in ships, weapons, clothing, navigation techniques, and now rocketry and underwater techniques, have opened up previously inaccessible regions. With exploration and science inextricably li nked, the motives for exploration took on new forms, sometimes cloaking older commercial or political motives. CONCLUSION In conclusion, I would say despite people arguing that Colonialism was a period of monopoly capitalism, driven by major resource exploitation in the nineteenth and twentieth century’s as colonial powers industrialized, there were positive impacts that have greatly benefited us. We have to agree that they improved our political, economic, social and spiritual lives altogether despite of the overwhelming negative impact of Colonialism. REFFERENCES 1. Sartre, JP and Robert J.C (2003) Colonialism and Neocolonialism.NewYork and London; Routledge.Volume 3(3) 2. Bawa, KS (1992) Colonialism, Rural Poverty and the Use of Forest Resources. Conservation Biology, Volume 6, (3). 3. Bryant, R.L (1997) Beyond the Impasse: The Power of Political Ecology in Third World Environmental Research. 4. Rodney, W (1972) How Europe Developed and Underdeveloped Africa. Bogle-L’Ouverture Publications, Tanzania Publishing House. 5. Brett EA (1973) Colonialism and Underdevelopment in East Africa; The Politics of Economic Change 1919-1939. Heinemann Educational BooksShow MoreRelatedPositive Effects of Colonialism1322 Words   |  6 PagesINTRODUCTION Colonialism is a system in which a state claims sovereignty over territory and people outside its own boundaries; or a system of rule which assumes the right of one people to impose their will upon another. During the nineteenth and twentieth centuries, rich, powerful states, including Britain and other European countries, owned third world colonies. ‘Third world’ originally referred to countries that did not belong to the democratic, industrialized countries of the West (the FirstRead MoreAfrican Perspectives On Colonialism By Adu Boahen1138 Words   |  5 Pages Zaidi 1 Syed Haider Zaidi Andrea Boffa History 108 Section G 4/23/15 â€Å"African Perspectives on Colonialism† is a book written by A. Adu Boahen. This book classifies the African responses to European colonialism in the 19th century. Boahen begins with the status of Africa in the last quarter of the 19th century and follows through the first years of African independence. This book deals with a twenty yearRead MoreInfluential Colonisation And Its Impact On Contemporary Africa1507 Words   |  7 PagesOutlined by this quote, that although in terms of times colonialism is a small section of African history, it has left an imprint throughout the continent. This essay will look at how influential colonisation is in contemporary Africa, there are two main groups of scholars who argue how influential colonialism was in Africa the first is outlined by Gann and Duigan and they hold the view that the colonial era was ‘the most decisive for the future of Africa’. The alternative school of thought is heldRead MoreAbstract. The Research Examines The Social, Economic And1704 Words   |  7 Pageseconomic and political effect of colonialism in West Africa. A critical view of the activities carried in the study to explain the social, economic and political effect of colonialism, and a qualitative of the growth rate of the West Africa countries were examined. The study therefore concludes that colonialism greatly had an impact in the growth of the countries in the selected West Africa countries. 1.0 Introduction Our research study will focus more on the effect of colonialism in Western part AfricaRead MoreColonization Of The Colonial System1473 Words   |  6 PagesLiberia and Ethiopia was seized and occupied by the European imperial powers of Britain, France, Germany, Belgium, Portugal, Spain and Italy. Adu Boahen is a Ghanaian historian who wrote African perspectives of Colonialism in which, he analyzed the ninetieth and the twentieth century colonialism from a variety of African and European views. He examined the influence of the slave trade, the mood of the Africans at the eve of the colonial system, evaluated the colonial system and how it works and finallyRead MoreWorld Issues : Personal Opinion1572 Words   |  7 PagesWorld Issues: Personal Opinion Essay- The Positives of Colonialism: Colonialism has been portrayed as leaving negative impacts on countries, however many do not take into consideration the positives effects of colonization. The people of Africa established a mainstream religion to follow (Christianity), including new laws and a new political system. Countries bonded with one another and signed agreements to prevent conflict between countries. It has benefited many people that were illiterate; schoolsRead MoreEffects Of Colonialism1377 Words   |  6 PagesColonialism: noun, a word meaning to take complete control over another country, influence its culture, and exploit it economically for the colonizing countries benefit. The very meaning of colonialism reveals its unwavering ability to bring forth great change in the customs and ways of life of all of the people that it affects. The end result of colonialism has been shown time after time as a society stripped of its native culture and left as a hollow shell of its former ways of living. Colonialis tsRead MoreColonialism And Its Effects On African Americans1241 Words   |  5 Pagesthe African people because they looked different from them as of skin tones. Moreover, Africans had lost all of their rights, along with their freedom as a result. Colonialism has referred to when a country takes over another country in order to replicate their society (Settles and McGaskey, 1996, p. 6). In other words, colonialism is the expansion of a territory. It is the exploitation of a territory and the territory being colonized has no say in the matter and in history for most of the timeRead MoreNegative Effects Of Colonialism1706 Words   |  7 PagesColonialism: noun, a word meaning to take complete control over another country, influence its culture, and exploit it economically for the colonizing countries benefit. The very meaning of colonialism reveals its unwavering ability to bring forth great change in the customs and ways of life of all of the people that it affects. The end result of colonialism has been shown time after time as a society stripped of its native culture and left as a hollow shell of its former ways of living. ColonialistsRead MoreNegative Effects Of Colonialism1445 Words   |  6 Pagesbeen developed to justif y and outline the impact of colonialism on various communities across the world. Some of these postcolonial studies contend that colonialism brought civilization to minority communities in the form of formal education, improved technology, religion, improved infrastructure, and increased trade. Although economic growth and political stability were the outcomes of European imperialism in Native territories, these positive effects are outweighed by the massive loss of lives, widespread

Descriptive Essay Thailand, Cambodia, And Malaysia

Thailand, situated in southeast Asia just north of the equator, is bordered by Myanmar, Laos, Cambodia, and Malaysia. The country has ample coastline on both sides of its southern isthmus, granting access to the Andaman Sea and Gulf of Thailand. It is mountainous and cooler in the north, giving way to a large, humid, river basin providing abundant agricultural opportunities in the central plains, and jungle further to the south (find a way to cite this). Despite its near-equatorial location, the variation in geography encourages the cuisine to change as the latitude shifts. There is a culinary gradient from the north to south, moving from lard, game, dried chilis, and sticky rice to coconut cream, seafood, fresh chilis, and long†¦show more content†¦During the 10th century, when the first waves of T’ai migrated south from the Yunnan region of China to the Chao Phraya basin, a meal â€Å"might have consisted of a pile of steamed sticky, or glutinous, rice and a pungen t paste made of soy beans, salt, and sour leaves.† Thompson page 6,7 By the middle of the 13th century, experts hypothesize that glutinous rice was still the foundation of the meal though more side dishes were most likely present. Thompson 10 As society progressed and the Ayuthyia kingdom became established in the 1300s, a palace cuisine developed, and more elaborate preparations and feasts were served Thompson 10,11. A typical palace meal would still be rice based, but the grain would be â€Å"served with several exquisite accompanying dishes. An elegant curry, a pungent relish, a soothing soup, and a salad would be eaten.† (thompson 54) Note here the mention of curry as a component of palace cuisine; here lies an early instance of globalization of Thai cuisine. The technique and methods for curries were introduced by the Khmer via their contact with Indians. (sunanta p2) The dish was adapted from foreigners rather than developed from local foundations. Interesting ly, the spicy nature of the dish was facilitated by peppercorns and rhizomes, as the chili was not introduced until after Portuguese mariners arrived in the 1500s; the earliest recorded Thai curry is a paste ofShow MoreRelatedDiscourse Organization on Asian Fashion Blogs3473 Words   |  14 Pagesnumber of studies about the circularity and linearity among the ESL and EFL argumentative essays, court proceedings, business letters and newspapers, this paper focuses on the discourse organization of Asian fashion blogs. The study will only look into the structure of a fashion blog and to identify the differences and similarities of ESL and EFL writers. The EFL countries are Malaysia, Indonesia, Cambodia and Thailand and the ESL countries are India, Singapore, Philippines and Hong Kong. These countriesRead MoreThe Study of the Understanding and Attitudes of Thai and Singaporean Consumers Towards the Asean Economic Community (Aec)1845 Words   |  8 Pagesabout the study of the understan ding and attitudes of Thai and Singaporean consumers towards the ASEAN Economic Community (AEC) coming around in 2015. AEC is a regional economic integration of 10 countries consisting of Thailand, Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore and Vietnam which are diverse economically, culturally and politically. There are 4 mains key characteristics of AEC which are following. 1. A single market and production base 2. A highlyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7Read MoreProject Mgmt296381 Words   |  1186 PagesProject Management Institute since 1984. In 1995 he worked as a Fulbright scholar with faculty at the Krakow Academy of Economics on modernizing Polish business education. In 2005 he was a visiting professor at Chulalongkorn University in Bangkok, Thailand. He received a B.A. in psychology from Claremont McKenna College and a Ph.D. in management from State University of New York at Buffalo. He is a certified project management professional (PMP) and Scrum Master. Clifford F. Gray CLIFFORD F. GRAY

Anne Boleyn s The First Wife Of Henry Viii Essay

Anne Boleyn is a figure that continues to fascinate us centuries after she met her end on the scaffold. The story goes that King Henry struggles with his conscience when it becomes clear that his wife Catherine will not give him a male heir. He meets Anne and falls in love, and as a consequence breaks with Rome and the Holy Roman Catholic Church to marry her. When she too fails to produce the elusive son he desires he has her executed. The second wife of Henry VIII, Anne’s is a biography that many know, and yet this juxtaposes with the reality that her story is often oversimplified by the salacious details of her life. In the context of the early English reformation, Anne was a player to the colossal events of this period and for this, her role in them deserves to be more closely examined. Anne is a fundamental part of the reformation to the extent that she allowed the door on it to be cracked open through key events such as the divorce from Catherine of Aragon, the ‘Kin g’s Great Matter’, the Break with Rome, and the Royal Supremacy to take place. The idea of divorcing his first wife was not a relatively new one for King Henry. He had been married to Catherine of Aragon for almost two decades by the late 1520s. For years Henry had had a growing concern as Catherine, six years his senior, passed her childbearing years behind. It became increasingly likely she would not be able to bear a son. During their marriage, they had suffered misfortune, from multipleShow MoreRelatedKing Henry The Viii By William Shakespeare853 Words   |  4 PagesKing Henry the VIII was born in 1491 to Henry Tudor VII and Elizabeth of York, making him their third child, but second son. He was named after his father, Henry VII, and since he was the second son, he was not expected to be King. King Henry VII eldest son Arthur, Prince of Wales was to take the thrown and become King of England, that is until his death unexpected death. When little Henry was ten ye ars old, he attended Arthur and his bride Catherine of Argon’s wedding. Four months after the marriageRead MoreElizabeth I And Two Miscarriages1501 Words   |  7 PagesAnne Boleyn Born: Possibly end of May or early June between 1501 and 1507, specific date unknown. Probably born at Blickling (Norfolk). Parents: Sir Thomas Boleyn, Courtier and Diplomat, and Elizabeth, daughter of the Duke of Norfolk. Siblings: George Boleyn and Mary Boleyn. Married: Henry VIII of England. Married 25th January 1533, probably at the Palace of Whitehall. Divorced by her execution on the 19th of May 1936. Children: Elizabeth I and two miscarriages. Died: 19th May 1536, Chapel ofRead MoreHenry Viii And Henry Vi : Why Did Shakespeare Do This !?1510 Words   |  7 PagesWoods English 2B Ms. Carey Henry VIII and Henry VI: Why did Shakespeare do this!?! The Shakespearean playwrights, Henry VIII and Henry VI are portrayed as the most powerful and dominant king that ever ruled England. Then you take a look at these two kings real lives and it strikes mystery. What true? What not? What to believe, what not believe? Well in this book report, I will compare and contrast the playwrights that Shakespeare wrote, to there real lives. But first we have to go through a quickRead MoreKing Henry Viii Of England2253 Words   |  10 Pages Henry VIII of England[1509-1547] By Kent McMahon King Henry VIII of England is the most infamous and notorious of all the Monarchs of England. He was a vile and heartless man who beheaded over 72,000 people in his 38 year reign and called for public celebration when his first wife, Catherine of Aragorn died on the 7th of January,1536. King Henry VIII was born on the 28th of June,1491 in Greenwich Palace. He was theRead MoreHenry VIII And Louis XIV Essay1494 Words   |  6 Pages Henry VIII and Louis XIV Henry VIII and Louis XIV were both men whose accomplishments on a national level for their respective countries of England and France were great, but whose very different personal problems gave them a negative impression in history. nbsp;nbsp;nbsp;nbsp;nbsp;The two leaders had very different ruling styles, but with a few similar themes throughout. Perhaps the best thing to look at first is their very different attitudes toward God and God ¹s power in monarchy and stateRead MoreThe Protestant Reform Movements On The European Continent Against The Roman Catholic Church3669 Words   |  15 Pages the English monarchy was Catholic, and thus opposed to reform, prosecuting evangelicals as heretics. In the first half of the reign of Henry VIII, the second Tudor monarch, this pattern continued under the administration of Cardinal Thomas Wolsey as Lord Chancellor, and later with Sir Thomas More in that same office (Marshall 31). However, in 1526, Henry VIII was in love with Anne Boleyn, and the delay of Pope Clement VII to grant him an annulment of his marriage to Katherine of Aragon set in motionRead MoreThomas Cromwell : A Great Writer Essay731 Words   |  3 Pagesmarried Elizabeth Wykys. Though it was a short marriage, together, they had two daughters, Anne and Grace, and a son Gregory (Maynard, 9). In 1523, Cromwell was a part of the House of Commons, the lower house in Parliamen t (Maynard, 71). He took his role there until Parliament was dissolved. In 1524, Cromwell was elected as a member of Gray’s Inn, a professional judge and attorney association in London. Cromwell first became a part of the English government with work through service towards Cardinal WolseyRead MoreKing Henry Viii : An Example Of A Renaissance Leader Essay2469 Words   |  10 PagesKing Henry VIII is an example of a renaissance leader as he was educated and skilled in the arts, military and was knowledgeable in religious matters. He desired a legacy that would last long after his death and he would do anything to achieve this feat. However, the name of King Henry VIII has come to be associated with infamy, lust and tyranny. Therefore, King Henry VIII is one of the most famous and infamous leaders in English history as he did succeed in establishing himself a legacy but a negativeRead MoreGreat Leaders And Rulers Of The Elizabethan Time Period1748 Words   |  7 Pages Abraham Lincoln once said that â€Å" nearly all men can stand adversity, but if you want to test a man s character, give him power†. Whether given power through democracy, communism, monarchy, or several other forms of government those who lead a country or nation are remembered throughout history. Leaders and rulers are distinguished by the events that occur during their reign whether they are controllable or insuppressible. They are remembered for the conflicts that occur and simply how they useRead MoreKing Henry s Viii Church Of England Essay2987 Words   |  12 PagesM01A Professor Egan November 21, 2014 King Henry’s VIII Church of England Was the Reformation Based in Religion or Politics? When most students think of Henry VIII, they think of the mad, power hungry and misogynistic tyrant who beheaded two of his wives and married six times. Although those events did in fact take place, it is the greater accomplishments of King Henry VIII that should be remembered throughout history. Historians consider Henry VIII to be the most important monarch to have ruled the

U.s. Constitution And Government Policies - 1258 Words

There are more than 310 million people in the United States according to the most recent census. With a population as vast as the United States, this results in various viewpoints on government and politics, including conflicting viewpoints on key issues like immigration, war, and education. At the end of the day, even though the American people give power to what president will run our country, this can still result in the people becoming livid at the President’s use of that given power. In the case of President Obama, who was elected back in 2008 and 2012, during his time in office he has utilized the powers given to him by the U.S. Constitution, including military, executive, and legislative powers in many ways, including various†¦show more content†¦Obama used his legislative power after the he fall of 2008 when a financial crisis of a scale and severity not seen in generations left millions of Americans unemployed and resulted in trillions in lost wealth. To make sure that the economic crisis of 2008 did not happen again, Obama attempted to develop a policy that would hold Wall Street accountable and protect American families from unfair, abusive financial practices. President Obama signed a policy using his legislative power, known as the Dodd-Frank Wall Street Reform and Consumer Protect Act. The Dodd-Frank Wall Street Reform and Consumer Protect Act was signed to prevent the excessive risk-taking that can led to the financial crisis. The law also provides common-sense protections for American families,

Customer Service Representative Morale Essay Example For Students

Customer Service Representative Morale Essay A business seeks to make a profit by providing customers with goods and services. The success of the business is in the quality of the goods and customer service. Management and leadership styles have a great impact on the working environment and employees motivation. The working environment also affects both management and other employees motivation, which in turn influences the overall progress and well being of the organization. It all comes down to keeping employees enthusiastic and energized by developing a leadership style that will build teamwork and growth for the organization. The managers leadership style contributes directly to the employees motivation and work satisfaction. There are many types of leadership styles, one that is task-oriented and the other is employee-oriented. A manage or supervisor with a task-oriented style will typically train and expect results as if they we doing the task themselves. On the other hand, the manager with an employee-oriented leadership style will foster team work with a concern in boosting employee self esteem, enhancing their decision making and problem solving skills. Not all leaders fall exclusively into one style or the other. Depending on the personality and the dominant part of the managers style, the effects on the customer service representative will vary. There are three main types of leadership styles that shape all kinds of leaders. The three types are the autocratic, democratic, and free-reign styles of leadership. The autocratic style of leadership would be considered the most task-oriented type, in which the manager carries out all the decision-making process without any feedback or suggestions from subordinates. Communication is one-way, where the work provided by the manager is to be done without any modifications by the subordinates. In this style of leadership, the delegation of authority is controlled, meaning that the decision-making is only performed by senior managers and is rarely delegated to subordinates along the chain of command. The democratic leadership style is more of a participative type of leadership. It is a two-way communication leadership, in which employees are allowed to contribute in the decision-making; however, the manager makes the final decision. The delegation of authority in this style of leadership is less controlled and more decentralized than in the autocratic style. Employees feel more flexible, since they are allowed to modify in the methods of accomplishing the tasks and to contribute in the decision-making. This changes the working environment; making it an environment with a lot of team working, where each employee feels that he plays an essential role in the well being of the business. The free-reign style of leadership is the most lenient style, in which the employees have the complete freedom by having the right of making the final decision-making. When assigned tasks, they finish them using their desired method, making the final decision and adding any innovations. The leader creates a very friendly environment where each subordinate is accountable for his job, without the involvement of the leader, except in some situations. However, the manager in this case adopts this style of leadership when there is great honesty and trust between the employees and managers. Ideal leaders follow the motivational theories to enhance the working environment and to make the employees not only satisfied, but also highly motivated. Employees motivation is the force that initiates, directs, and sustains personal behaviors and actions, which is the force that moves employees and managers to higher performance. There is a multitude of reasons an employee will remain within a given company. High pay, excellent benefits, job security, and the ability to retire within a company are among the most sought after components of the perfect job. .u4758c0fd49a44a12cf013cde78850f6c , .u4758c0fd49a44a12cf013cde78850f6c .postImageUrl , .u4758c0fd49a44a12cf013cde78850f6c .centered-text-area { min-height: 80px; position: relative; } .u4758c0fd49a44a12cf013cde78850f6c , .u4758c0fd49a44a12cf013cde78850f6c:hover , .u4758c0fd49a44a12cf013cde78850f6c:visited , .u4758c0fd49a44a12cf013cde78850f6c:active { border:0!important; } .u4758c0fd49a44a12cf013cde78850f6c .clearfix:after { content: ""; display: table; clear: both; } .u4758c0fd49a44a12cf013cde78850f6c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4758c0fd49a44a12cf013cde78850f6c:active , .u4758c0fd49a44a12cf013cde78850f6c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4758c0fd49a44a12cf013cde78850f6c .centered-text-area { width: 100%; position: relative ; } .u4758c0fd49a44a12cf013cde78850f6c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4758c0fd49a44a12cf013cde78850f6c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4758c0fd49a44a12cf013cde78850f6c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4758c0fd49a44a12cf013cde78850f6c:hover .ctaButton { background-color: #34495E!important; } .u4758c0fd49a44a12cf013cde78850f6c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4758c0fd49a44a12cf013cde78850f6c .u4758c0fd49a44a12cf013cde78850f6c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4758c0fd49a44a12cf013cde78850f6c:after { content: ""; display: block; clear: both; } READ: The Millenium Bug Essay Unfortunately, any one of these attributes alone is not enough to outweigh the problem of low perceived job satisfaction. (Leavitt,1996). The opportunity to advance plays an important role in an employees length of employment. If an employee feels they cannot achieve a higher level, they are more apt to consider another companys offer. On the opposite side, if an employer feels that an employee is not capable of a higher level of placement, they may retain the person in their current role indefinitely with only mediocre, if any, cost of living increases. Job satisfaction is the single .

Journal of International Marketing Marketing Intelligence

Question: Task: You are required to use IKEA as a basis for discussing the following relative global marketing issues. In this regard, you should begin by preparing a brief profile of IKEAPrepare a global strategic marketing report to support the entry and expansion of the IKEA brand in INDIA. The report should include a consideration and discussion of the following issues:1: Using appropriate and relevant analytical techniques conduct a comprehensive micro and macro-environmental analysis of the Indian market environment and their implications for IKEA?2: Develop appropriate global marketing objectives and critically analyse the supporting corporate and business strategies to support the launch of the IKEA brand in India.?3: State and evaluate the appropriate market entry method in India, with business case justification as well as the marketing tactics that will support the selected entry mode in the Indian market.?4: Develop and discuss of the implementation of planned marketing activities in the new market with time lines? Answer: Introduction In this cotemporary and competitive business world, each and every organization after operating in its own countries successfully wants to grow big and therefore aims in marketing globally. From this concept of marketing globally, the companies adopt various strategies that are suitable for the organization in order to gain success, profit and reputation on marketing successfully all around the world. Becker-Olsen et al. (2011) commented on the fact that global marketing refers to the process that involves adopting, adjusting and implementing the marketing strategies as per the various conditions of different countries. Moreover, for ensuring consistency of the organization along with the aim of elimination of duplication of attempts and effort, the strategies are therefore made for successful promotion and business transaction across the global market. In this assignment the researcher has taken into account IKEA furniture retailer that wants to make an entry around May, 2015 in Indian market. For this, the researcher has well explained about the macro and micro analysis of the Indian market environment and the objectives along with business and corporate strategies. In addition to this, the evaluation of market entry methods is well explained along with development and discussion of the marketing activities in the Indian markets by the researcher. IKEA is an international company that focuses on the designing and selling of the assembled furniture, motor vehicles, appliances and home accessories. The company came into existence in 1943 and around 2008 it became one of the global largest retailers in furniture (Guercini, 2012). IKEA is headquartered in Netherlands and mainly focuses in the self assembling of the furnitures. The main areas of operation are Asia, Europe, Oceania, Africa and North America and currently around May, 2015, it is planning to have a grand market entry in India (Lee et al. 2014). Task 1: Macro and Micro environmental analysis of the Indian market environment for IKEA According to the outlook and opinion of Nwielaghi Michael and Ogwo (2013) when an organization plans to operate strategically outside the country and expand its market globally, both micro and macro environmental analysis need to be done. This is because; it helps in understanding the global market situation, market trends, needs, wants and requirements of the global customers. Moreover, the macro and micro environmental analysis helps in understanding the benefits as well as disadvantages of expanding the market globally by IKEA. The researcher has well explained the macro as well as micro environmental factors that are vividly explained below- Macro Environmental Analysis From the view point of Rahman (2013) the macro environmental analysis consists of factors that are generally uncontrollable factors that influence the performance and decision making of the organization. The researcher has discussed about the macro environmental analysis that includes Pestle Analysis and Porters 5 Force Analyses. PESTEL Analysis: According to the outlook of Waelder (2013) PESTLE analysis is the acronym of Political, Economic, Social, Technological, Legal and Environmental factors that helps the organization to analyze these factors for making a breakthrough in a new environment. This analysis helps in better and in-depth understanding of the market that helps in accomplishment of the goals and strategies of the organization while marketing successfully globally. Political- From the viewpoint of Steenkamp and Geyskens (2014) the political factors refers to the level and degree of the interference of the Government into the business of IKEA while it will be operating in Indian market. The instable Government, the tax policies, labor laws, environmental laws, tariffs, restrictions of trade etc. have a huge affect on the business of IKEA in India. Other than this, the introduction of new laws and tax imposing into the foreign companies for trading in India also need special attention. According to the outlook of Ziakas (2014) previously while trading in India by any foreign investor, only 51% of the stake can be hold by the foreign investor. But now days, late 2011 laws were made for allowing 100% ownership to the foreign investors. The foreign investors having more than 12 billion rupees need to have approval of the committee. Economic- Persaud and Azhar (2012) commented on the essential fact that the performance of the economy of India have a good impact on the organization and have long term effects. This is because; it includes the inflation rates that affect the price of their products as well as services. The inflation rate of the country also affects in fixing the prices of the furniture of IKEA in India. Other than this, according to the outlook of Rana (2012) the economic factors also include the rate of interests of the country, the foreign exchange rate as well as the economic growth patterns. So, analyzing these factors also help in understand the performance of the organization in the competitive market in India in presence of the local as well as national competitors like Godrej, ERGO etc. Social- As per mentioned by Steenkamp and Geyskens (2014) the social factors also include the demographics, culture population and living style and standard of the people. These factors need to be analyzed because, based on these factors IKEA will be able to know about the taste, preference, needs, requirements and wants of the people. Based on these factors, IKEA will be able to position the furnitures in the Indian market. Technological- According to the opinion of Prajapati et al. (2013) with the introduction of modern technology and innovations, the operations of the market of IKEA is dependent. With the introduction of assembling the furnitures in the most innovative and new ways helped IKEA in gaining prestigious and respectable position in the world. In India too, the people are now becoming modernized and they tend to use self assembled furniture that not only provide them with excellence but also helps them in getting modern and trendy too. Legal- Yaksel (2012) commented on the essential fact that the legal factors also need to be taken care of while operating in the Indian market. These take into account the various angles and policies of the company as well as the country where it is operating. Previously when the foreign organizations wanted to do business in India, at that time there were certain laws for preventing such foreign investments. But later, these laws were reformed and hence the Government has given permission to the foreign countries for getting the full hold of the companys stakes. Environmental- There lays many factors that are not at all included to climate, geographical, global, climate as well as environmental factors. This is because, while manufacturing these products in India, the waste materials need to be processed in the most innovative and scientific way for adding less waste materials to the country. As commented by Persaud and Azhar (2012) the waste materials that need to be processed before disposal makes the organization important in terms of social responsibility. This results in the increase in reputation of the organization that helps in increase in environmental friendliness and customer database of the organization. Porters 5 Force Analysis: As commented by Djordjevic and Djordjevic (2012) the Porter 5 Force analysis is a strategic framework that helps in analyzing the completion of the organization within as well as outside the organization. This includes 5 parts- bargaining power of buyers, bargaining power of suppliers, threat of substitute products, threat of new entrants and rivalry. The researcher has well explained the different parts vividly in the following context. Bargaining Power of Buyers: As commented by O'Cass et al. (2012) when IKEA will be marketing in India, then it will be targeting the Indian buyers. It is a tendency of the Indian buyers that they love bargaining as well as they also want superior quality goods and products at nominal prices. The buyers tend to stay biased towards the organizations that are generally Indian based and on those organizations that are literally present in the country for number of years. Bargaining Power of Suppliers: Issa et al. (2010) commented strategically that the suppliers on seeing the foreign organizations tend to increase the price of raw materials to some considerable extent. So, IKEA have to bargain with a lot number of suppliers to some considerable extent so that they get superior quality products at considerable prices. On the other hand, due to the global presence of the organization and global reputation, the suppliers will also tend to be the marketing partner of international companies for increasing their profit as well as reputation. Threat of Substitute products: Mackert (2012) also commented strategically that the threat of the substitute products such as furniture from Godrej, ERGO etc are always a threat to the organization. Indians will generally tend towards the Indian companies provide g them the same product at considerable low prices. So, IKEA need to analyze the market extensively and vividly for understanding the whole market scenario and also need to be biased towards new and innovative technologies for preventing the substitute products. Threat of New Entrants: As per mentioned by Payaud (2013) the threat of new entrants is always a fear to the organization. This is because, in the market when the new entrants will be entering, then the prices can be low and those organizations may be providing same quality of products and goods but at low prices. Competitive Rivalry: Al-Mohammad et al. (2014) also commented on the fact that the rivalries such as ERGO, Godrej etc. are the rivalries of the organization. IKEA need to be competitive enough as well as also need to analyze the market vividly before fixing the prices. The products also need to innovative and more technological that can automatically attract the Indians to great extent. Micro Environmental Analysis According to the outlook and opinion of Della Corte et al. (2012) the micro environmental analysis of the organization helps in understanding the internal situation of the market. In this context, the researcher has vividly discussed about the SWOT Analysis that helps in understanding the market scenario. SWOT Analysis: Firdaus and Kanyan (2014) commented on the fact that SWOT analysis helps in understanding the Strength, Weakness, Opportunity and Threat of the organization while operating in India. This depicts the internal factors of operation of IKEA. SWOT analysis is the acronym of Strengths, Weakness, Opportunity and Threat. Strength: From the viewpoint of Hooper-Greenhill (2012) the strength of the IKEA is its global reputation and position. Moreover the organizations innovation idea of automatic assembling of furniture was a major strength. In addition to this, the strength of the organization is its global prestigious position and global reputation of the organization. Weakness: Kavle et al. (2012) mentioned that in India the political conditions of India is unstable that is a major weakness of India. Moreover, the products are also costly and that is a major issue with Indians who prefer quality goods at low prices. Opportunity: According to the outlook of Makgosa (2012) the opportunity of IKEA is to have a market entry in India where the Indians already have used its products and every year, the company outsources its products to India. Threats: As commented by Mackert (2012) the presence of Indian organizations like Godrej, Ergo etc in the market are the major threats. This is because; Indians will refer Indian global organizations than foreign companies in India. Task 2: Global market objectives and corporate as well as business strategies for launching IKEA brand in India Nakahara (2014) commented on the essential fact that the global market objectives are essential for each and every organization that helps them in understanding the strategies that need to be taken that helps in conducting successful global business. The global market objectives of IKEA are that it aims in focusing to the maximum profits made by the organization. The company also focuses on the increase in sales and volume of the products that helps in providing better profits to the organization. Other than this, as commented by O'Cass et al. (2012) allocation of resources for the maximum output also helps in increasing its opportunities that help in making the global business successful to the maximum extent. This not only increases the profit of the organizations but also increases the international prestige of the organization. According to the opinion of Nwielaghi Michael and Ogwo (2013) the business strategies of IKEA for launching successfully in India is to penetrate through low pricing strategy as well as providing the Indians with innovative and new products. It is a common mentality of Indians to buy those products that are of low prices but are of superior quality. Other than this keeping in mind the economic, social and political condition of Indians IKEA need to launch its products for the middle class Indian families. This is because, as commented by Payaud (2013) keeping in mind the disparity in mentality and incomes of the Indians, the strategies of penetration need to made for Indian business. Other than this, the corporate strategies that are made keeping in mind the marketing strategies, HR management strategies, financial strategies and operational strategies. According to the viewpoint of Becker-Olsen et al. (2011) IKEA should have excellent marketing strategies that focus on increasing the market sales and profits of the organization. The HR department makes the strategies for maximum recruiting the Indians in the organization and retaining them to the maximum extent. From the financial point of view, the organization doing business in the India also focuses on the contribution of revenues in the Indian economy that should have an effect on the Indian GDP. Again, as commented by Rahman (2013) the operational strategy also needs to focus on production of quality goods at reasonable prices that can be afforded easily by the organization. Task 3: Evaluation of market entry methods in India Rahman (2013) also commented that for successful marketing in India, IKEA initially have to understand the Indian mentality as well as the Indian market scenario for making a successful market entry. A vivid research need to be done initially that will help in in-depth understanding of the market scenario along with the understanding of what products the Indians want and the potentiality of the Indian market. According to the opinion of Nwielaghi Michael and Ogwo (2013) the in order to market successfully in India, the distribution channels also need to be effective enough for successful marketing of IKEA. It is also need to be remembered that the Indians have a snob appeal for the furniture and hence the organization also need to focus on the requirement and wants of the Indians. In addition to this, Mackert (2012) also commented that IKEA also need to understand the target market in India and its potential customers initially and hence the products need to be manufactured as per their requirements. Promotional activities need to be done keeping in mind the Indian sentiment and thinking and also should focus on not hurting the sentiments of the Indians. Other than this, according to the outlook of Yaksel (2012) the agents and distributors and suppliers also need to be contacted for the fair distribution services. Apart from this, IKEA also need to understand and analyze the Indian economy, the political and the social conditions of the country. Analyzing these factors will help IKEA in making a sound marketing strategy that helps in sound marketing strategy. Task 4: Development and discussion of planned marketing activities in Indian market with time lines Prajapati et al. (2013) commented on the essential fact that the marketing strategies for the market entry in Indian market need both planning and successful implementation. The marketing activities in Indian marketing activities are therefore discussed below with the timeline. Options of marketing activities Development of the activities Implementation of the activities Time taken Market Survey It is done through cold calling, primary and secondary data collection methods This activity is done to understand the Indian market as well as the trend in the Indian market. Other than this, Nakahara (2014) also commented that the to understand the needs and wants of the Indians, through market survey is done either through cold calling the Indian customers, as well as through collection of data through online and offline sources. 3 months Promotional Activities The promotional activities are done through Newspaper, articles, Search Engine Optimizer as well as through trade shows The promotional activities also need to be strong as well as attractive enough so that it will be attracting the potential customers to the maximum extent. It is therefore need to be remembered that these promotional activities need to be strong enough that it need to attract the customers to the maximum extent. Other than this, according to the outlook of Djordjevic and Djordjevic (2012) the promotional activities also need to be strong enough that helps in attracting the potential customers to the maximum extent. 4 months Providing products and services activities Through low price strategy as well as market entry prices, the organization needs to provide the products at discounted prices and low prices. The promotional activities used in order to provide the customers with maximum profits and reaching the customers to the maximum extent. Moreover, according to the viewpoint of Payaud (2013) the products also need to be good looking and attractive so that the customers will be attracted automatically towards the products of the organization. Other than this, the products also need to make such that it fits bests with the Indian families as well as with Indian mentality. 2 months Getting feedback It is done through online feedback questionnaire and offline questionnaires to the customers Becker-Olsen et al. (2011) commented on the fact that as per the feedback received from the customers, improvements can be easily made as well as the basic changes are also made accordingly. This is done to fit in best with the Indian market and make a successful market entry into the market. 1 month Conclusion This assignment deals with the global marketing issues that IKEA need to undertake while marketing successfully in Indian market. The researcher has well explained about the macro environmental factors with the help of Porters 5 Force analysis and PESTEL analysis. Other than this, the micro environmental analysis is also done through SWOT analysis along with the global marketing objectives is also discussed. 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